Market Research & Business Advisory Services for Healthcare Chains, Healthtech Start-ups, Wellness Centres, Pharma & Nutrition Businesses

The outlook of Indian healthcare sector looks robust, underpinned by strong structural factors such as rise in disposable income, growing health awareness and a gradual shift towards preventive healthcare. GOI is also taking instrumental steps in the form of slew of proactive policies such as NHM, Ayushman Bharat, PM JAY, Ministry of AYUSH, etc. By the end of 2025, Indian healthcare sector reached over USD 610 billion, growing at a CAGR of 14.5%. 77% of the market is run by hospitals and healthcare centres, while pharmacy manages 14%.

Diagnostics hold a 4% market share but is moving fast due to rise in preventive healthcare. India is home to more than 100,000 diagnostic labs. 46% of the labs are standalone, while 37% are hospital-built. Remaining 17% of the market is run by branded diagnostic chains. In the Pharmacy segment, besides mainstay medicine, there is also growing emphasis on nutrition, lab-tested ingredients, supplements, etc. The nutrition market alone is set to reach USD 3.1 billion by 2027. While the market is dominated by mainstay pharma & legacy Ayurvedic brands, pureplay D2C start-ups also command a sizable market size of USD 380-390 million and is growing at a CAGR of 39.72%, as per the research by The India Watch.

As India has unmatched standards in select segments such as complex orthopaedic procedures, cardiac surgeries, organ transplants, cosmetics & dental care, oncology etc. the medical tourism and medical value tourism market is also growing steadily. The segment is slated to reach USD 15.45 billion by 2030.

At, The India Watch, we can assist corporate hospital chains, healthcare centres, diagnostic lab chains, investment & funding agencies with curated strategic market insights, consumer surveys, bespoke market research studies, industry reports & thematic studies, etc. Through our market feasibility advisories, we can assist standalone hospitals & nursing homes, speciality clinics, wellness centres, Ayurveda centres, telemedicine start-ups, D2C start-ups validate their business idea and de-risk their decisions. Similarly, we can also assist other ancillary industries in the medical & healthcare value chain such as medical tour operators, service apartments, rehabilitation & recovery centres, tech-driven wellness platforms, medical device & equipment OEMs, healthcare related marketplaces, academic institution, etc.

As Indian healthcare industry is growing at an accelerated pace, tremendous new opportunities are unlocking for international enterprises such as global hospital chains, medical device & implant providers, tele-health start-ups, international hospitality & wellness operators, etc. For such international companies, The India Watch can assist with market intelligence, market entry strategy, company formation support, feasibility studies, commercial due diligence, partner identification, delegation support, marketing & communication, etc.

How We Assist Healthcare Brands in India

Our consulting and research services are designed to assist healthcare businesses in India make informed business decisions, reduce risk and uncertainty and unlock new opportunities for growth.

Market & Industry Intelligence

We provide curated market intelligence for upcoming health care ventures alongside existing hospital chains, wellness centres, diagnostic lab networks, etc. Our market intelligence advisory can offer valuable insights on industry sizing, value chain, competition, regulatory & policy frameworks, growth drivers & limiting factors, key consumer segments, industry KPIs, risks, key success factors, growth & scalability roadmap, etc.
Market Research Surveys

For India’s growing healthcare industry, The India Watch can conduct market research studies comprising of surveys and in-depth interviews. The scope of the market research study can include patients, doctors, nursing staff, support staffs, frontline workforce, etc.

Feasibility Study Advisory

The India Watch can assist in preparing comprehensive feasibility studies before launching new hospitals, nursing homes, speciality centres, wellness centres, AYUSH entity, healthtech startups, etc. Our market research and feasibility study report services can also be extended to other major players in the medical value chain such as service apartment operators, medical tourism operators, medical-grade logistic service providers, nutrition & wellness start ups, etc.

Stakeholder Communication Services

The India Watch can assist in compiling Industry reports & white papers for corporate hospital chains and diagnostic networks to enhance visibility and ensure improved stakeholder engagement. It can also help in preparing Investor factsheets, pitch decks and strategic communication advisory for healthtech start-ups & tech-driven wellness platforms in the country.

India Market Entry for International Healthcare Ventures & Healthtech Startups

The Indian market is abreast with opportunities for global health care conglomerates as well as start-ups alike. The India Watch can assist international business successfully entering the Indian market with the help of on-ground research studies, consumer studies, demand forecasting, channel intelligence, etc. It can devise market entry strategy including industry assessment, sector analysis, GTM roadmap, etc. It can help in conducting business feasibility studies, commercial due diligence, business plans, financial plans, investor decks, etc. It also offers business establishment support including entry mode evaluation and company formation assistance, partner identification, trade delegation support, marketing & communication strategy, etc.

Sectors We Cover

Our experience spans a broad spectrum of segments in the Healthcare Industry:

• Hospitals & Nursing Homes
• Corporate Hospital Chains
• Regional Healthcare Chains
• Speciality & Super speciality chains
• Ayurveda & Wellness centres
• Medical-Grade Service Apartments & Accommodation
• Dental Clinics
• Medical Device Manufacturers
• Healthcare Marketplaces and E-commerce
• Pharma Companies
• D2C Nutrition & Supplement Start-ups
• Pharma & Healthcare Retail
• B2B Healthcare Business & Marketplaces
• Diagnostic labs, Pathology, Imaging Centres, etc.
• Geriatric & Homecare Start-ups
• Health & Medical Insurance
• Recovery & Rehabilitation Centres
• Colleges and Academic Institutions
• Telehealth Apps & Wearable devices
• Ambulance & Fleet Management Operators
Our Research & Advisory Capabilities

We support Health Care and Life Sciences businesses through :

• Market Size & Opportunity Assessment
• Market Trend analysis
• Demand Assessment
• Competitive Intelligence & benchmarking
• Consumer Deep Dive & Market Gap Assessment
• Consumer Segmentation, Targeting and Positioning
• Location Assessment & Site Selection
• Investment Opportunity Assessment
• Commercial Due Diligence
• Policy & Regulatory Intelligence
• Financial & Commercial Viability Assessment
• Risk Assessment & Mitigation
• Business Strategy & Growth Advisory
• GTM Strategy
• KPI Identification
• Business Feasibility Studies
• Investor Factsheets and Pitch Decks
• Industry Reports, White Papers, Thematic Presentations
• Business Plans & Financial Models

Why Health Care and Life Sciences Companies Choose The India Watch?

Sector-Specific Intelligence
Our team possesses a deep understanding of India's evolving Healthcare Industry, enabling us to deliver practical, research-backed insights tailored to specific needs of the clients. Besides regular analysts and consultants we have team of subject matter experts with deep experience of working in hospitals, pharma companies and health tech start-ups. Having a team of seasoned healthcare subject matter experts, gives us an additional edge in our research & consulting endeavours.

Research-Driven Strategic Decisions
Every recommendation is supported by rigorous market research, consumer deep dive, competitive intelligence, and channel intelligence to help clients make informed investment decisions.

End-to-End Strategic Advisory
From market assessment and feasibility studies to investment potential evaluation, expansion planning, and India market entry, we provide comprehensive advisory across every stage of the business lifecycle.

Pan-India Research Capability
With extensive research capabilities across metropolitan cities, Tier II and Tier III markets, semi-urban corridors, we deliver localized insights that enable businesses and investors to identify opportunities with confidence. Likewise, we have strong network across the value chain including but not limited to retailers, distributors, e-comm channels, etc. which helps to get access to robust data and insights.